Human beings are social creatures. Our communities provide us with a sense of stability and belonging. We thrive on gathering in big groups, particularly when we have something to celebrate.
However, COVID-19 has radically shifted our way of being. The risk of spreading the virus has left us unable to gather, unable to connect with others, and devastated our local economies.
Although the situation may feel hopeless, one of the best ways that you can help your community is by supporting local business. Read on to find out how supporting local business is the best way to help your community through COVID-19.
Why Should I Support Local Business During COVID-19?
Local businesses should always be your first choice. Before we get into the steps you can take to support local businesses, let's look at some reasons why you should be supporting local.
Support the Economy
The pandemic has devastated economies globally and locally. With nearly a million Canadians filing for employment insurance and 44% of Canadian households reporting lost work due to the virus, the economy desperately needs a boost.
Did you know that small businesses employ over 8.3 million individuals in Canada? That's about 69.7 percent of the total private labor workforce.
Small businesses are often the hardest hit by economic instability and often find it more difficult to recover. Despite some government relief, small businesses are struggling to stay afloat. This is why local businesses should be your first choice for any purchase.
The pandemic has also disrupted trade and the global supply chain, meaning that local suppliers are less at risk when it comes to sourcing products as they don't have to rely on international suppliers. This makes choosing local a safer choice as it is more likely that you'll find what you're looking for if it's made locally.
Better Quality and On-Time
International supply chains also mean a longer waiting period for products and supplies. Due to the effects of COVID-19 on international trade, international businesses have been facing difficulties importing products and distributing them on time.
Buying from local suppliers means that you're more likely to receive goods on time and in good condition.
Find Unique Products
Buying gifts from small businesses is the best way to ensure that your gift is completely unique. A wide variety of unique gifts allows you to choose something very specific for that special someone, making your gift that much more thoughtful and meaningful.
How Can Supporting Local Business Help the Community?
From unique offerings to better-quality products, there are so many reasons you should already be supporting local businesses. But why is it especially important now?
No Gatherings Required!
Keeping your community safe during COVID-19 means avoiding gatherings and staying indoors. But just because you can't gather with your loved ones, doesn't mean you can't show them how much you care.
From birthdays to weddings, gifts are an important part of celebrating human connection and showing appreciation. Plus, with the holiday season coming up, it's time to start thinking ticking off items on your holiday shopping list.
With gatherings banned across the globe, 2020 isn’t looking like the year to host a party. If you can’t celebrate with your friends, the next best thing to do is to show your love by sending a gift. With minimal contact involved, gift delivery is the best way to stop the spread of the virus and still create some holiday cheer.
Most small businesses have moved online to adapt and offer safe and reliable delivery options. Locally made gifts are available for every occasion from birthdays to anniversaries. Getting a gift delivered to your loved ones is a safe way to show that you're celebrating with them in spirit.
Pandemic restrictions may make gifting difficult, but buying locally means that you can help your community, all while showing your loved ones how much you care. It's a win-win!
Spread the Love
COVID-19 has not only had a devastating effect on our economy. Isolation and job losses have led to a huge dip in our collective mental well-being. Giving and receiving gifts is the most popular way that humans express their love and an excellent way to show support for others.
Particularly now, sending and receiving gifts can do wonders for mental health. You get to show your appreciation for your friends and loved ones which makes them feel special and gives you a boost of endorphins.
If you know a loved one who is going through a difficult time due to illness or loss, sending a get-well-soon or sympathy gift shows that you're there for them.
Get to Know Your Community
Buying locally is also a great way to connect with your community. Now is a great time to research local businesses in your surrounding area and extend a helping hand.
You'll also find that local business owners often have wonderful stories and are eager to go the extra mile to tailor your gift and delivery to your specific needs. You might even stumble upon a local offering that you absolutely love and become a life-long customer.
Make Local Businesses Your First Choice
With so many benefits, buying local should be your first choice when it comes to making any purchase. Although the pandemic has had dire effects on our collective well-being and economy, you can still make a difference if you choose to support local business.
We've made supporting local much easier. Explore our website for a wide array of gifts from local Toronto businesses for every occasion. Shop by occasion, gift type, or price and get free delivery. If you're a local business in Toronto and are interested in partnering with us, find out more here.